Do you think the artist’s values and style
are in line with your brand’s values, mission and vision?

In this case, it’s really worth considering collaboration.

Here’s how you can benefit from it:

• Strengthen your company’s image and increase the value of your brand through collaboration.
• Create new perspectives by focusing on the visual aspect of the brand – instead of the business orientation.
• Show your customers that your brand is trendy and wants to support artistic creation (Art is hip and cool and commonly used in pop culture).

“I don’t care if my exceptional and beloved art becomes commercial.
It’s only better if it happens.“

– Kelmin Lumo

Unlike many artists, who seem to have the attitude that commercialism sucks, Kelmin Lumo doesn’t care if his art is commercialized for compensation.

The artist has worked in marketing and graphic design and created websites for a living, so commercialism is in his blood.

So is pop culture, after working and playing with underground cultures in his youth.

If you want to use creativity and a visual eye with your brand, this is where you get it.
And you don’t have to worry about listening to the artist whine that this doesn’t really fit his values.

Art licensing

Art licensing means paying an artist a fee for the commercial use of their high-quality artwork.

This is a great way to use artwork for company branding, special promotions and other commercial purposes in exchange for a fee.

Art licensing can be used to leverage buying behaviors and to increase the visibility of specific products.

Lots of companies do this for their products and packaging. Sometimes music artists may also buy the rights to an artwork for their cover art.